What is an ICP in Sales and How Do You Find Yours 

Imagine your sales team chasing leads that don’t convert, wasting time and effort.  However, businesses that identify and focus on their Ideal Customer Profile (ICP) experience a 20% boost in sales efficiency.   Sounds promising, right?  So, what exactly is an ICP? It’s a straightforward definition of your ideal customer. Knowing who they are helps you […]

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