With the global B2B sales outsourcing market set to reach over $450 billion by the end of the year, outsourcing now resembles regular local employment more than anything else. It reflects a CAGR of 5.1% since 2020. This growth means that the demand for outsourcing has increased in multiple sectors such as customer success and support, IT services, and business process outsourcing (BPO).
More than 75% of the companies have recognized the diverse benefits that come with utilizing external resources and have increased their outsourcing investments. Outsourcing offers multiple advantages to the organizations including but not limited to access to specialized skills, cost savings, and flexibility in operations.
Common Myths About Outsourcing & The Reality
The CEO of Outsource Accelerator, Derek Gallimore, wrote that enterprises and medium sized firms have been using outsourced sales and marketing for more than 30 years. During the time of COVID, the B2B sales outsourcing industry was estimated to be more than $200 billion.
The CEO of the world’s leading marketplace & advisory for outsourcing emphasized business advantages of contemporary outsourcing, including decreased labor expenses and a wider pool for ideas. To appreciate the advantages of outsourcing, it is important to dispel a few of the most widespread outsourcing myths:
Myth Number 01 – The Quality is Compromised in Outsourcing
Did you know that more than 56% of C-suite leaders cite a lack of financial resources as the reason they don’t outsource. On the other hand, 63% say they didn’t outsource as they were concerned about compromising the quality of work.
In the United States of America, outsourcing marketing and sales is expected to be lower quality work. In other words, it is considered to be trading quality for cost. But the fact is, Offshore marketing and sales teams are known for their commitment to excellence.
In fact, they are equipped with the latest tools and methodologies, to deliver top-notch sales solutions using up-to-date trends. By partnering with reputable outsourcing providers, businesses can often achieve higher quality results than they could on their own.
According to Derek Gallimore,
“You can get fantastic staff, but even the best people require a supportive training framework, clear processes and explicit objectives. Since this will be a “remote” role, it’s important to be as clear as possible with your requirements and spend more time training at the beginning. Delegate. Don’t abdicate.”
| Myth | Reality |
| Outsourcing sales and marketing mean settling for lower quality. | The teams maintain high standards, often exceeding targets compared to nearshore alternatives. The offshore teams also cost half of nearshore teams. |
Myth Number 02 – Outsourcing Leads to Time Zone Challenges
The Asis Pacific region acquires 23% of the market share in B2B sales outsourcing. As a result, the industry is growing at a CAGR of 15.2% and the total industry is worth $1.18 billion approximately.
A common myth about working with a team located in Asia Pacific region is disrupted communication and delayed progress as they are 8 to 12 hours ahead of your time zone. You send a time-sensitive task or an important update only to be met with silence.
However, the teams working in Asia Pacific regions are available 24/7. They work in different shifts to ensure availability round-the-clock. As a result, you will have overlapping work hours, real-time collaboration, and quicker responses on sensitive questions.
| Myth | Reality |
| Collaborating with offshore outsourced teams results in time zone difficulties and project delays. | Offshore teams offer minimal time zone differences, promoting real-time collaboration and efficient project management. |
Myth Number 03 – You Lose Control Over Your Business
Losing control over your business is perhaps one of the most common misconceptions that business owners have about offshore outsourcing. However, this misconception is common among business owners who do not know what to expect from outsourcing. Since their business is set up overseas, they believe that 24/7 communication will be tough.
However, the fact is that more than 50% of the C-Suite leaders outsource IT, accounting, and finance tasks on a yearly basis. The day-to-day tasks in businesses require minimal supervision, especially if you hire industry professionals to handle them.
The outsourced teams will work towards the KPIs and metrics you provide, updating you on the performance with daily or weekly reports. However, it is essential to use different collaboration and communication tools to stay in touch with them on a regular basis. Businesses can maintain oversight while benefiting from the expertise of remote teams.
| Myth | Reality |
| You lose control over your business if you outsource. | You can set up your expectations and provide a clear list of goals to stay involved in every process and maintain control over your business. |
Myth Number 04 – Offshore Teams Lack Tech Knowledge
The common belief in tech owners is if you are partnering with an offshore company especially in the tech or IT industry, you will get a team that lacks tech knowledge and is only versed in a handful of outdated technologies.
Did you know that 92% of large-scale companies (G2000) outsource their IT and tech services? This is because the offshore companies possess diverse expertise across various tech stacks, staying updated with the newest technologies.
They maintain a competitive advantage and invest heavily in continuous training. From up-to-date Google and Meta algorithms to the latest advancements in cloud computing and Artificial Intelligence, they have got it covered.
| Myth | Reality |
| Offshore teams lack tech knowledge and specialize only in a narrow range of technologies. | Offshore teams are tech-savvy, and they invest heavily in continuous training and certifications to ensure they are up to date with the latest trends and technology. |
Myth Number 05 – Outsourcing is Only a Short-Term Solution
Business owners consider outsourcing as a temporary solution to save costs. Particularly during the pandemic, businesses expected that the need to outsource will decline as things gradually return to normal. In addition, small businesses outsource short-term projects as they lack staff to work on multiple projects at the same time.
A Forbes report states that outsourcing has been around since the 1960’s and has been adapted by large-scale businesses since then. In addition, COVID has caused a significant increase in outsourcing as:
- COVID has presented sudden and unique remote working opportunities.
- The pandemic caused an increase in digital acceleration with faster technological growth.
- COVID has increased virtual practices such as virtual meetings and virtual collaboration.
Now, more than 80% of the businesses have permanently adopted a fully remote or hybrid work environment in the US, which puts outsourcing in a whole new light.
| Myth | Reality |
| Outsourcing is suitable only for short-term engagements and is a short-term solution. | Many businesses form long-term partnerships with offshore teams and operate in a remote or hybrid model. As a result, they benefit from their dedication and expertise. |
Conclusion
Outsourcing, in 2025, is a strategic tool for business owners looking to optimize costs, improve efficiency, and access specialized talent. The U.S. IT Outsourcing industry is projected to reach around $197.30 billion in 2025.
By dispelling common outsourcing myths and embracing the significance of outsourcing, businesses can make long-term decisions and unlock their full potential. By examining and discrediting the common myths about B2B sales outsourcing, organizations can better understand the value outsourcing can add to their business and the potential benefits it can have. However, it is essential to choose an outsourcing company you can trust to do great work.
