Client Overview
CBK Auto Wash is a car wash operator and pioneer in state-of-the-art car wash technology, enabling car washes to equip their facilities with intelligent, 360°, automatic, touchless car wash systems without a distributor. Their partnership with an Asian manufacturer puts them in a unique position to bring the technology to the US at an approachable level.
CBK Auto Wash also has their own carwash in Connecticut where they display their technology at work. Being car wash operators themselves, CBK is committed to innovation to push the industry forward and allow car washes across the country the space to grow their businesses.
Challenges
CBK Auto Wash operates in an industry that is quite set in its ways and presenting breakthrough innovations is a challenge. They had been struggling to capture the attention of car wash operators but hadn’t found much success in booking meetings and appointments and expanding their business.
CBK Auto Wash is a tech company operating in a service industry, which brings them face to face with new challenges. Their primary hurdle was the lack of awareness of the tech among car wash owners and operators.
Solution
With technology like this, it’s essential to have a demo set up before you can close a deal. We offered CBK Auto Wash our cold calling and email marketing services, to help them expand their reach, generate targeted leads and schedule appointments.
We deployed our SDRs on outreach campaigns to reach out to car wash operators across the US to introduce CBK’s technology and book appointments.
Results
Over the course of 11 weeks of running the campaign, we have seen promising results. We’ve sent out almost 400 emails, made over 4,000 calls, booked 16 appointments and closed 4 deals.
We’ve connected CBK Auto Wash with several car washes to show explain how their product works and how it could benefit the business owners and we’re seeing it attract interest quickly. We still have many leads in the pipeline, and we see a promising trajectory going forward.
