Client Overview
Commanding extensive experience of 50 years in the international arena with its Global Investment, Project Development, and Political Partners, BTS hosts the Investors Congress in Abu Dhabi under the remarkable leadership of CEO, Daniel ten Brinke, President of the Federal Association of Emigration Consulting & Foreign Trade Promotion. Given its established connection with the Royal family of the UAE, and with the network of international businesses, along with public and private funds, family offices, banks plus special investors, and capital providers, the Investors Congress enables companies to make sound decisions when it comes to entering the Arab as well as European markets.
Their Approach Before Choosing Munzai Solutions
BTS was relying on its internal resources along with its considerable goodwill and referrals from existing and past clients to register business owners. And to supplement their efforts they had boosted their website to generate organic leads.
Challenge
Daniel ten Brinke, the CEO of Bridge to Success Group (BTS) will host an Investors Congress this November in Abu Dhabi for which he wants global coverage. He was hindered by:
- Task Saturation: Between his consultancy business, continuous networking, research, and assessment of companies, as well as the market, to provide solid insights, he and his team are task saturated.
- Lead Management: The company’s webinar attracted a considerable volume of leads through internal marketing but found itself unprepared to handle the surge in enquiry load.
- Performance Issues: With his internal team’s focus diverted to facilitate the leads as best as possible, they could not devote the time needed to work on existing projects resulting in inefficiencies in productivity.
Response
Munzai Solutions with its expertise in B2B sales outsourcing solutions and CRM consulting services, realized earlier on that the inbound component was complementary to the cold email marketing and overlapped them for the BTS sales agenda.
- Webinar Attendance: Implementing this strategy, our sales team attended Daniel’s webinars regularly to record, and compile attendees’ data into a CRM system.
- Proposal Management: Munzai’s team also collaborated on Daniel’s proposals to leads and clients as well as following up with them on his behalf.
- Emails & Newsletters: Unlocking-the-power-of-crm-software, we kept the attendees in the loop by automating promotional email campaigns by giving them insights into how the upcoming Congress event in Abu Dhabi and Daniel’s consultancy can help pave the way for their business in the oil-rich country.
- Ad Management: Simultaneously, an Ad campaign on Meta and other platforms was underway to generate awareness and bring more leads to the webinar pipeline. The targeted ad directed leads to a form that was captured in the CRM system.
- Warm Call Initiative Our SDRs made calls and sent email invites to confirm their attendance in Daniel’s webinars.
- Lead Qualification: These measures were further bolstered by lead vetting to secure one-on-one meetings with Daniel, ensuring his valuable time was dedicated to highly qualified leads.
- Outreach Expansion: Munzai Solutions angled its expertise and increased BTS reach via cold email marketing, while consequently implementing protocols to handle the expected large volume of inbound leads.
Results
The collaboration between BTS and Munzai Solutions gave significant positive outcomes:
Lead Generation Success: Munzai’s strategies resulted in a large volume of leads, evidence of the success of cold email marketing interspersed with paid ad management impacting the company significantly in its B2B Lead Generation.
Advance Webinar Bookings: The visible exponential growth in leads requesting to join BTS webinars, well in advance, before the mega event in Abu Dhabi as well as booking one-on-one meetings with Daniel for his expertise in business emigration for tax benefits is where our team effort lies.
Optimum Performance: By relying on a solid cold outreach and inbound strategy and layering it with further foolproof measures – prompt response to lead queries, timely follow-ups, and methods for accommodating additional requests for information – we ensured Daniel garnered the right audience on his platform without compromising his hectic schedule that’s allocated to his existing clients.
Promising Numbers: During the campaign, our sales team including telemarketers and marketing professionals sent 8 proposals to clients over 3 months and attended over 26 meetings on Zoom while incorporating automation sequences, cold calls, and ads to make them reach fruition.
Continuing Excellence
Munzai Solutions is committed to further broadening the scope of Daniel ten Brinke and BTS through its concentric efforts. This dedication is visible as we test out strategies, modify them and enhance our systems to ensure every aspect of the outreach is working in alignment and overarching with the company’s goals while assessing any potential threats in the market.
The goal is not defined by bringing investors and businesses to BTS but also by enriching the incoming leads’ experience and future potential BTS clients through creative methods. With our continuous support and ongoing collaboration with Daniel, we believe we would be able to impact and deliver better value to attendees in webinars. Since the wheels are set in motion, the partnership is at a juncture from where it will only keep growing its clients by attracting leaders from various industry verticals to expand their businesses.
