Konch is an AI-based transcription company with an innovative transcription solution for individuals and organizations encompassing diverse industries. Established in 2018, the company’s platform features 50 transcription languages & 75 translation languages that enable better communications with clients, co-workers, or targeted audiences.
Technical presentations, podcasts to research records deliver a positive impact with flawless transcription integrated into audio and video content. This commitment to excellence is witnessed by Konch’s high-level accuracy, top-tier clients, and the incredible milestones they have achieved in such a comparatively brief span.
The Challenges
Despite investing thousands towards inbound ads, Konch’s marketing campaign was lagging behind as our fast-paced work culture along with shifting market requires constant vigilance on all fronts:
- Weak Support Infrastructure: Initially the strategy was well-intended and successfully resulted in bringing leads to their platform and following with signups, however, it lacked the vital support infrastructure in place to ensure the subscriber received any acknowledgment or felt any kind of warmth for signing up to their platform.
- Unprepared for the US Market: Next to that, they wanted to expand their reach in the United States, which was proving to be a major challenge, despite their platform’s selling feature of 99% transcription accuracy, as they didn’t have sufficient expertise in sales lead generation.
- Unworthy Leads in the Funnel: The situation was exacerbated since leads coming their way solely through inbound ads were not fully matched to their ideal customer profile (ICP), leaving a big gap in signups that converted down the sales pipeline by upgrading their free plan to a paid subscription.
Our Response
Munzai Solutions’ experience and expertise in promoting software as a service solution using an optimized sales approach that targeted different segments of prospects through proven channels using reliable lead generation tools came in handy in Konch’s case:
Optimizing Lead Generation Funnel: To achieve the overall campaign metrics, we started with the fundamental key point by setting up CRM system. software. This crucial link ensured that once the leads came in through free signup or paid subscription, we utilized their saved data and added them to the email list that was initiated with a Welcome sequence and included CTAs (Call-to-Action) – such as ‘Book a Meeting’ – at distinct stages of the email campaign for greater conversion.
Prospecting Initiatives: The second goal that Munzai Solutions, as one of the top telemarketing and lead generation companies, was tasked with was to help Konch expand its user base by concentrating on the US regions for which we implemented outbound calling and LinkedIn automation as part of our cold outreach initiatives focusing on B2B lead generation.
Konch Orientation Session for SDRs: With seasoned call agents and telemarketers, along with well-crafted scripts, Munzai Solutions had already ensured the Konch campaign would receive the targeted goals within predicted timelines. Another layer was added in the form of getting our SDRs fully abreast of all the features by training them to use the platform as individuals as well as for corporate purposes. This type of hands-on experience equipped the team to communicate with the prospects and leads with empathy, eliminating doubts as they arose and built a positive first impression for Konch.
The Results
Munzai Solutions’ partnership with Konch to ensure better visibility and generate better B2B leads concentrated upon these key areas:
- Targeted segmentation: With our cohesive research into Konch, we made targeted cold calls to leads that were from different segments: leads that were still relying on old transcription methods using manual labor, those who were using a less-than-perfect-platform and those who were altogether unaware that they could speed up and smoothen their workflows by signing up to transcription services.
- Improvement in lead conversion rate: With our multi-layered email approach relying on bulk email marketing software, we helped leads feel welcome after signing up, and created informational material to keep them interested while layering our messages with gentle nudges in the form of highlighted CTAs to accelerate conversion rate.
- Successful Software Demonstration: In between, our designated teams provided software demos to demonstrate the Konch difference and propel the leads to take the next step in the sales funnel while ensuring post-marketing email sequences were automated to those who had not taken the desired actions for maximum conversion rates.
- Opened viable sales opportunities: To grow Konch’s visibility and attract leads that fit the description of its targeted audience, we crafted message sequences that catered to the ICP, and our virtual executive assistant sent them across through LinkedIn automation. As a result, more sales opportunities were gradually developed in the pipeline that added leverage to the cold outreach initiative.
- Appointment setting: With Munzai Solutions’ proven strategies and implemented systems, our SDRs in our sales telemarketing department captured 72 meetings for Konch within 3 months. This significant factor impacted conversions and ROI substantially.
Continuing Excellence
Munzai Solutions and Konch remain steadfast in their collaboration to give more people access to reliable transcription services regardless of industry or scale. As consistency and creativity are requisites for email marketing campaigns along with attention to email click-open rate and algorithm updates,
At Munzai, we are continuously looking to innovate our sales outsourcing services, strategies and processes while keeping up with technological upgradations to ensure we can help Konch penetrate new markets and regions as well as set higher benchmarks that enable it to achieve optimum growth. This level of commitment has consolidated the trust of our client in our endeavors to a further extent enabling us to navigate the SaaS market implementing solutions together.
