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Martal Group alternatives (2026): six outsourced SDR agencies compared

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Martal Group is a well-established outsourced sales firm with an onshore North American team and a tiered model that can run from lead generation all the way to account management. It also asks for a three- or four-month pilot up front and doesn’t publish prices. If either of those is the sticking point, these are the alternatives and what each one actually publishes.

Written by Munzai Solutions — a competitor to every agency listed here. Competitor prices are quoted from their own sites where published, otherwise attributed to a named independent review, all checked in September 2026. Confirm with the vendor before you buy.

What Martal publishes

Martal’s pricing page lists three tiers. Tier 1 is outbound lead generation on a “3 Month Pilot Campaign” then a monthly subscription, priced as a “flat fee per month”; Tiers 2 and 3 add sales onboarding and account management on a “4 Month Pilot Campaign” with a flat fee plus sales commission. Each tier is staffed by a Sales Executive, Research Manager and Sales Operations Manager, described as an “Onshore team”, and targets 3,000–5,000 prospects, 20–30 qualified leads and 5–15 “flipped leads” a month. No prices appear; you “inquire about pricing”.1 Independent reviews report engagements in the roughly $4,100–$10,500 a month range and note that lead quality typically takes 30–60 days to stabilise.2,3

Why people look elsewhere

  • The pilot. Three or four months is a long time to find out the channel doesn’t fit your offer.
  • Commission on the upper tiers. Fine if you want a full outsourced sales function; unnecessary if you only need top-of-funnel.
  • No price list. You can’t budget without a call.
  • Volume vs depth. 3,000–5,000 prospects a month is an email-scale number. If your market is a few hundred accounts that need to be called properly, you want fewer touches done better.

Six alternatives at a glance

AgencyModelPublished pricing (Sep 2026)Minimum termTeam locationBest fit
Munzai Solutions (this site)Calling-led SDR; email + LinkedIn follow-upDedicated SDR $1,800/mo; pay-as-you-go from $399; LinkedIn seat $1,200/moNone — month to month, or one jobPakistan, working US/Canada hoursUS/Canada B2B with $2k+ deals that want phone-first outreach and a cheap first test
SalesRoadsDedicated SDR program with strategist, coach and research team$11,950 per 4-week engagement (1 SDR), $16,750 (2)4“Cancel anytime”; 12-week lab recommended4Not stated on pricing page4Mid-market with a ~$12k/month budget for a senior program
SalesHiveSDR + strategist + platform; phone or phone + emailCustom quote; third parties report ~$7,000/mo US, ~$4,500/mo offshore5,6Month to month, no setup fee5US-based or offshore5Teams that want the tooling bundled
BelkinsOmnichannel: email, calling, LinkedIn, SMS, adsNot published; reviews report ~$5,000+/mo7,8Reviews report 3–6 months7,8Dover, DE HQ; team location not stated9Email-led programs at volume; see our Belkins comparison
CIENCE (GTM services by graph8)System build + platform; SDRs sold separately$7,499 first month before SDRs; SDRs $1,500–$6,500/mo + $1,000 onboarding10Not stated10Offshore / Europe / US tiers10Buyers who want the GTM system, not just reps; see CIENCE vs Munzai
CallboxCampaign Pods: 1 SDR, campaign manager, data, multi-channel$16,000–$32,000 per pod/mo11“Flexible”, unspecified11US, UK, AU, Colombia, NZ, Singapore, Malaysia, HK offices11Enterprise, multi-region

Martal vs Munzai, specifically

Martal’s strengths are the ones you’d expect from a fifteen-year onshore firm: a broader service (through to account management) and a North American team. Ours are narrower and cheaper: a calling-led SDR at $1,800 a month, month to month, with published pricing and a $399 way to test — and an SDR team in Pakistan working US and Canadian hours, which is why the price is what it is. Both of us book meetings; the question is whether you want a fractional sales department or a very good caller with a fair price, and whether you’d rather commit to a four-month pilot or run one list first. Our 2026 numbers for the calling: 35–48% of dials answered, 1,953 meetings booked January to August across 60+ clients.

Before you pick any of them

  1. Ask for the definition of a qualified lead or meeting in writing, and who confirms it.
  2. Ask what month one costs all-in: pilot fees, setup, platform, per-rep onboarding, commission.
  3. Ask where the callers sit and whether you can hear recordings before you sign.
  4. Ask what you keep when you leave: list, dispositions, recordings, script.
  5. Ask whether you can run a small test first. If the answer is a four-month pilot, that’s an answer.

Next step: Phone-first, priced on the page: B2B cold calling services · test a list for $399 with pay-as-you-go.

Sources (checked September 2026)

  1. martal.ca/pricing/ — tiers, pilot lengths, “flat fee per month”, team roles, “Onshore team”, monthly output figures.
  2. LeadHaste, “Martal Group Review 2026: Pricing, Services, Pros & Cons” — leadhaste.com/blog/martal-group-review
  3. Cleverly, “Martal Group Review 2026” — cleverly.co/blog/martal-group-review
  4. salesroads.com/pricing/
  5. saleshive.com/pricing
  6. Prospeo, “Cold Calling Outsourcing: 2026 Buyer’s Guide” — prospeo.io/s/cold-calling-outsourcing
  7. SalesHive vendor page on Belkins — saleshive.com/vendors/belkins/
  8. RevenueFlow, “B2B Appointment Setting Companies” — revenueflow.com/blog/appointment-setting-companies
  9. belkins.io homepage and schema markup.
  10. cience.com/pricing
  11. callboxinc.com/lead-generation-pricing/