Martal Group alternatives (2026): six outsourced SDR agencies compared

Martal Group is a well-established outsourced sales firm with an onshore North American team and a tiered model that can run from lead generation all the way to account management. It also asks for a three- or four-month pilot up front and doesn’t publish prices. If either of those is the sticking point, these are the alternatives and what each one actually publishes.

What Martal publishes

Martal’s pricing page lists three tiers. Tier 1 is outbound lead generation on a “3 Month Pilot Campaign” then a monthly subscription, priced as a “flat fee per month”; Tiers 2 and 3 add sales onboarding and account management on a “4 Month Pilot Campaign” with a flat fee plus sales commission. Each tier is staffed by a Sales Executive, Research Manager and Sales Operations Manager, described as an “Onshore team”, and targets 3,000–5,000 prospects, 20–30 qualified leads and 5–15 “flipped leads” a month. No prices appear; you “inquire about pricing”.¹ Independent reviews report engagements in the roughly $4,100–$10,500 a month range and note that lead quality typically takes 30–60 days to stabilise.^2,3

Why people look elsewhere

• The pilot. Three or four months is a long time to find out the channel doesn’t fit your offer.
• Commission on the upper tiers. Fine if you want a full outsourced sales function; unnecessary if you only need top-of-funnel.
• No price list. You can’t budget without a call.
• Volume vs depth. 3,000–5,000 prospects a month is an email-scale number. If your market is a few hundred accounts that need to be called properly, you want fewer touches done better.

Six alternatives at a glance

Martal vs Munzai, specifically

Martal’s strengths are the ones you’d expect from a fifteen-year onshore firm: a broader service (through to account management) and a North American team. Ours are narrower and cheaper: a calling-led SDR at $1,800 a month, month to month, with published pricing and a $399 way to test — and an SDR team in Pakistan working US and Canadian hours, which is why the price is what it is. Both of us book meetings; the question is whether you want a fractional sales department or a very good caller with a fair price, and whether you’d rather commit to a four-month pilot or run one list first. Our 2026 numbers for the calling: 35–48% of dials answered, 1,953 meetings booked January to August across 60+ clients.

Before you pick any of them

1. Ask for the definition of a qualified lead or meeting in writing, and who confirms it.
2. Ask what month one costs all-in: pilot fees, setup, platform, per-rep onboarding, commission.
3. Ask where the callers sit and whether you can hear recordings before you sign.
4. Ask what you keep when you leave: list, dispositions, recordings, script.
5. Ask whether you can run a small test first. If the answer is a four-month pilot, that’s an answer.