Outsourcing to Pakistan makes sense for a US or Canadian B2B company when the work is phone-based sales development, the reps work your business hours, and every call is recorded so you can judge the quality yourself. The reason to do it is price: a dedicated SDR at Munzai Solutions costs $1,800 a month, while median SDR on-target pay is $80,000 a year in The Bridge Group’s SDR benchmark survey of 351 B2B companies, 78% of them North America-based. The trade-offs are an accent your prospects will hear and a team you manage remotely, and you can test both with one small paid job before you commit to anything.
Munzai is a Pakistani outbound sales agency, so this is not a neutral page. It covers the questions a US or Canadian buyer should put to any offshore team, including ours, using our own numbers and linked outside sources.
What does a Pakistan-based SDR cost compared with a US hire?
The Bridge Group’s 10th-edition SDR metrics report, a survey of 351 B2B companies, 78% of them North America-based, puts median SDR on-target earnings at $80,000: $55,000 base plus $25,000 variable. That is pay only. The US Bureau of Labor Statistics reports that benefits averaged 30.0% of total employer compensation costs for private-industry workers in June 2026 (Employer Costs for Employee Compensation).
| Item | US in-house SDR | Munzai dedicated SDR (Pakistan) |
|---|---|---|
| Pay or fee | $80,000 median on-target earnings ($55,000 base, $25,000 variable), per The Bridge Group | $1,800 a month ($21,600 a year) |
| Benefits and payroll taxes | On top of pay | Not applicable; you pay the monthly fee |
| Setup and commitment | Recruiting, onboarding, employment | No setup fee; month to month with 30 days’ notice |
| Time to full productivity | Average ramp time of 3.0 months, per The Bridge Group | Depends on your offer; test with a small job first |
| Calling activity | Whatever you set and enforce | 40-hour week, 80-110 dials a day, roughly 1,700 dials a month |
| Where the rep sits | Your office or remote in North America | Pakistan, working US and Canadian business hours |
Hypothetical arithmetic, for illustration only. Take a US SDR who hits target and earns $80,000. Add 25% for benefits and payroll taxes. That figure is our assumption, set below the BLS all-industry average on purpose. The total is $100,000 a year, or about $8,333 a month, before software, data and a manager’s time. A Munzai dedicated SDR is $1,800 x 12 = $21,600 a year. The gap in this example is $78,400 a year. Spread over a 40-hour week (about 173 hours a month), $1,800 works out to roughly $10.40 an hour, or about $1.06 per dial at 1,700 dials a month.
The price is low for one reason: the reps live and are paid in Pakistan. A lower cost per rep is not the same thing as a lower cost per meeting, which depends on your list and your offer. The full trade-off, including the cases where hiring in-house wins, is in our in-house vs outsourced SDR comparison.
Time zones: who is awake when your prospects are?
Pakistan Standard Time is UTC+5, and Pakistan does not observe daylight saving time (Wikipedia: Pakistan Standard Time). That puts Pakistan 9 hours ahead of Eastern time during the daylight saving months and 10 hours ahead in winter. A North American business day is an evening and overnight shift in Pakistan:
| Prospect’s time zone, 9 a.m. to 5 p.m. | Pakistan time (daylight saving months) | Pakistan time (standard time months) |
|---|---|---|
| Eastern | 6 p.m. to 2 a.m. | 7 p.m. to 3 a.m. |
| Central | 7 p.m. to 3 a.m. | 8 p.m. to 4 a.m. |
| Mountain | 8 p.m. to 4 a.m. | 9 p.m. to 5 a.m. |
| Pacific | 9 p.m. to 5 a.m. | 10 p.m. to 6 a.m. |
Munzai SDRs work US and Canadian business hours, so the night shift is theirs and not yours. With any offshore vendor, ask which hours your rep will actually be on the phones and whether they cover your prospects’ time zone.
Accent, English and call recordings
Your prospects will hear a Pakistani accent. Whether that matters in your market is something you can check rather than guess, because the calls are recorded. Munzai’s SDRs call from local numbers, and across our 2026 campaigns 35-48% of dials are answered. On five or ten recordings, check:
- Does the prospect ask the rep to repeat anything?
- Is the pace natural, or is the rep reading?
- When the prospect goes off script with an objection or a question, does the rep follow?
- Do the call notes in the CRM match what was actually said?
Recording has its own rules. Federal law sets one-party consent as the minimum, but about 11 states, among them California, Florida, Illinois, Pennsylvania and Washington, require every party’s consent, according to the Reporters Committee for Freedom of the Press recording guide. Ask any vendor how it handles recording disclosure on calls into those states, and have your attorney confirm the approach.
Who manages the reps?
You do not supervise the shift, but you cannot disappear either. A dedicated Munzai SDR logs the work in your CRM (HubSpot, Apollo or another system), and you receive a weekly funnel report. Three decisions stay with you whichever vendor you use:
- Who gets called. If the target is vague, the dials are wasted in any country. See how to define your ICP.
- What gets said. The opener, the qualifying questions and the objection answers. Our B2B cold calling guide covers the structure.
- What counts as a qualified meeting. Write it down before the first dial.
A workable routine is 30 minutes a week: read the funnel report, listen to five recordings, change one thing in the script or the list. Details of the dedicated model are on the outsourced SDR services page.
Compliance basics: Do Not Call requests and calling hours
This is a summary, not legal advice. Dialing from another country does not take a campaign outside US rules: the Federal Trade Commission’s guide to the Telemarketing Sales Rule says it makes no difference whether calls are placed from outside the United States if they are made to consumers in the United States.
- B2B calls. The FTC says most calls between a telemarketer and a business are exempt from the rule. The exception is calls selling nondurable office or cleaning supplies.
- Do Not Call requests. For calls the rule covers, a telemarketer may not call a person who has asked not to be called again. Apply the same standard to B2B: when a prospect says “take me off your list,” the number should be marked do-not-call in your CRM that day and suppressed from every later list.
- Calling hours. The rule bars covered calls before 8 a.m. or after 9 p.m. in the recipient’s time zone.
- State law. The FTC notes that many states have their own telemarketing laws, so check the states you sell into.
- Canada. Canada’s National Do Not Call List site says the National DNCL Rules do not apply to telemarketing calls made to businesses, but that every Canadian telemarketer and client of a telemarketer must keep an internal do not call list, even for exempt calls.
Put the opt-out process in writing with any vendor, and treat the do-not-call list as yours, not theirs. It should stay in your CRM if the engagement ends.
What results look like
From January through August 2026, across all clients, Munzai’s teams logged 69,722 connected calls, scheduled 7,585 strategic follow-ups, identified 5,780 high-quality leads and produced 1,953 meetings and conversions. That is roughly one meeting or conversion for every 36 connected calls, averaged over very different offers and lists. Read it as a record of the past, not a forecast for your campaign. We have served more than 60 clients and are rated 5.0 on Clutch and 4.8 on DesignRush. Individual campaigns are written up in our case studies.
When outsourcing to Pakistan is the wrong choice
- You sell to consumers. Munzai works for B2B companies in the United States and Canada only.
- You cannot spare 30 minutes a week for feedback.
- You need someone in the room: field events, in-person demos, walking the floor with your account executives.
- You have listened to the recordings and concluded your buyers respond badly to the accent. That is a legitimate finding, and a $399 test is a cheap way to reach it.
How to test it with one small job
The low-risk way to answer all of the above is Munzai’s pay-as-you-go SDR. You supply the script and the lead list, every lead is dialed twice, and the work comes back in 5-7 business days as a dispositioned file with call notes, a summary and a 30-minute debrief. Packages are $399 for 150 leads, then $699 and $1,249.
- Pick 150 leads from one segment you already understand, so you can tell a list problem from a rep problem.
- Hand over the script you would give a new US hire.
- Decide what “pass” means before the calls start: accurate dispositions, notes you could act on, and conversations you would be comfortable having under your company’s name.
- Ask to hear a sample of the recorded calls and run the accent checklist above.
- Use the debrief to decide: stop, run a second batch, or move to a dedicated SDR.
The arithmetic. $399 for 150 leads is $2.66 per lead, or $1.33 per dial across 300 dials. As a hypothetical, if your list were answered at the 35-48% rate we see across 2026 campaigns, 300 dials would produce about 105 to 144 answered calls. Your list may do better or worse, and no meeting count is promised.
Want to hear what a Pakistan-based SDR sounds like on your own list? Start with a 150-lead pay-as-you-go job or contact Munzai to talk through a dedicated SDR at $1,800 a month.