Client Overview
Hansem Global provides localization, technical documentation, and learning experience solutions. They work with businesses across North America. The company helps organisations adapt content for different languages, cultures, and markets. This allows businesses to communicate clearly and consistently with global audiences. Hansem Global is known for delivering accurate, high-quality solutions that support effective communication.
Challenges
Hansem Global had built a strong business. However, finding new prospects became a challenge. Their existing outreach process was not enough to support their growth.
- Limited internal time for daily prospecting and follow-ups
- Inconsistent engagement with potential clients
- Difficulty reaching enterprise-level decision-makers
- Challenges in expanding into new industries
- Underutilized conference and event opportunities
- Lack of a structured outreach system for steady growth
- No predictable pipeline or consistent flow of qualified meetings
Hansem Global needed a better way to reach new prospects. The goal was to start more conversations and book more meetings.
Munzai’s Strategy
Munzai Solutions designed a comprehensive, multi-channel outbound program:
- Targeted Email Campaigns: Targeted email campaigns introduced Hansem Global’s services to relevant businesses. Messaging improved over time to increase engagement.
- Cold Calling Program: Daily cold calls reached key decision-makers. Regular follow-ups helped book qualified meetings
- LinkedIn Outreach: Targeted professionals in learning and development, compliance, training, and localization.
- Event-Focused Outreach: Pre-event outreach through Swapcard connected with DevLearn attendees. In-person meetings were scheduled before the event.
- Appointment Coordination: Qualified meetings were shared with Hansem Global’s business development team. Clear handovers supported a smooth sales process.
- Analytics & Reporting: Daily tracking and weekly reporting provided pipeline visibility and continuous optimization.
Key Achievements
The partnership delivered strong results during the first nine months.
- 50 in-person meetings secured at DevLearn. This strengthened Hansem Global’s event presence and created new conversations with enterprise prospects.
- 11,300+ outbound calls completed with consistent daily engagement of decision-makers.
- 4,896 LinkedIn invitations sent, increasing visibility and direct industry connections.
- Steady flow of qualified conversations generated through email, LinkedIn, cold calling, and events.
- 77 qualified meetings booked, building a strong and reliable sales pipeline.
- High-quality leads from localization, learning, compliance, and documentation sectors.
- Improved follow-up process, keeping prospects engaged and reducing drop-offs.
- 20.4% average pickup rate achieved through targeted, focused messaging.
- Clear pipeline visibility and better forecasting through structured reporting.
Impact
This partnership helped Hansem Global expand its outreach without adding to the internal workload. More qualified prospects entered the pipeline. Event participation also improved. The sales team booked more meetings and built stronger relationships with potential clients.
Conclusion
This project shows how a structured outreach strategy can support business growth. Cold calling, email campaigns, LinkedIn outreach, and event engagement worked together to create new opportunities. The partnership helped Hansem Global reach more decision-makers and build a stronger sales pipeline for the future.
