Client Overview
Save On Macs is a Canadian e-commerce store with its origins in Surrey, British Columbia, and deals in refurbished and open-box Apple electronics at affordable prices. The store sells MacBook Pro, MacBook Air, iMac, iPad, iPhone, and a variety of accessories, all of which are tested and come with a warranty. The refurbished products are available for purchase through the company’s online store or through the Best Buy Marketplace in Canada.
Challenges
The company lacked a standardized system and well-structured SOPs for uploading products, leading to discrepancies in listings. The pricing was also outdated and inconsistent, often resulting in the loss of Buy Box opportunities. The manual system increased the risk of errors in the process of listing and uploading products. Additionally, the company lacked customer engagement, with little focus on customer retention and upselling.
Munzai’s Strategy
- Building the Operational Foundation: Designed SOPs and templates for product uploads, and formatted data into flat structures for dynamic tracking. Optimized 500+ iMac/MacBook product listings with normalized titles, images, and attributes to meet marketplace requirements and reduce upload errors by more than 70%.
- Marketplace Optimization: Developed and executed daily competitor tracking and pricing optimization, adjusting 63-337 products weekly to maintain competitiveness for the Buy Box. Normalized image assets using Cloudinary; ensured all uploads were valid to reduce rework time by 50%.
- Scaling Operations: Increased order fulfillment from 52 to 180+ while maintaining quality. Executed weekly pricing for 2,700+ SKUs; uploaded 85+ website and 90+ BestBuy products; added discount schedules to increase conversions.
- Customer Engagement and Upselling: Developed systematic engagement for upselling, reviewing, and retaining customers. Engaged 100+ customers weekly, securing 15-23 upsells and handling 15-28 returns with timely resolutions. Regular reviews increased trust and satisfaction.
- Data and Performance Tracking: Designed operational dashboards for real-time listing, inventory, and communication tracking. Provided weekly updates to facilitate rapid decision-making and improve operations continuously.
Key Achievements
- Introduced dynamic pricing with daily market tracking to enhance Buy Box results
- Launched upsell and review campaigns to encourage repeat business
- Enabled real-time inventory synchronization across marketplaces
- Processed over 1,800+ orders in 4 months with >95% accuracy
- Uploaded over 500+ new SKUs and performed 2,500+ price updates
- Executed 5,000+ inventory updates across marketplaces
- Handled over 1,000+ customer communications, resulting in 150+ upsells
- Reduced listing errors by 70% and increased upload speed by 50%
- Improved inventory accuracy by 90%
- Increased average order value and repeat customer rate
Impact
The partnership enabled the disorganized e-commerce business to be optimized into a unified and scalable process. With the implementation of real-time pricing, accurate product listings, and effective communication, the brand developed into a high-performing marketplace seller, ready to maintain its growth while keeping customer loyalty intact. The overall marketplace rating increased from 3.4 to close to 4.0, and the order quantity tripled.
Conclusion
Through the integration of structure and strategy, Munzai Solutions was able to help this retailer establish a solid foundation for growth. Today, the company operates on well-organized systems, competitive pricing, and a customer-focused strategy that drives consistent performance. This project illustrates how organized business and effective sales strategies can turn consistency into a competitive advantage.
