Client Overview
Skriber is an AI-powered medical scribe that helps healthcare professionals reduce the time spent on clinical documentation. It captures patient conversations and dictation, then turns them into structured notes that can be reviewed and finalized. Skriber is designed to work with existing EHRs while supporting HIPAA-compliant clinical workflows.
Challenges
Skriber was looking for a structured way to reach the right prospects and create more sales conversations.
With a growing product and market to reach, having a consistent outbound process could help expand prospect coverage, maintain regular follow-ups, and identify more qualified opportunities.
The goal was simple: build a repeatable outreach process that could support Skriber’s sales efforts and create new opportunities for meaningful conversations.
Munzai’s Strategy
Munzai Solutions built a structured cold calling program focused on reaching relevant decision-makers and introducing them to Skriber.
- Targeted Outreach
We built and worked through targeted prospect lists to reach relevant prospects across the United States.
- Focused Conversations
Calls were centered around the challenges Skriber helps address, particularly the time and effort involved in clinical documentation.
- Structured Follow-Ups
Prospects who requested more information were tracked through a consistent follow-up process, helping keep potential opportunities organized and moving forward.
- Continuous Optimization
Call outcomes and prospect feedback helped refine messaging, improve conversations, and identify approaches that generated stronger interest.
Key Achievements
- 14,427 calls made over 12 weeks, creating consistent market coverage.
- 786 prospects requested more information, creating a strong pool of follow-up opportunities.
- 41 qualified demos scheduled, turning outreach into tangible sales conversations.
- $50K expected MRR pipeline generated through qualified sales opportunities.
- Reached and engaged decision-makers across targeted prospects.
- Built a structured follow-up process to keep interested prospects moving forward.
- Refined messaging and outreach based on real prospect conversations and feedback.
- Created a more consistent and repeatable outbound process for Skriber.
Impact
The campaign gave Skriber a stronger presence in the market and a consistent way to engage potential customers. It opened the door to new conversations, helped identify genuine interest, and created opportunities for the team to continue building relationships with relevant prospects. The conversations also provided valuable insight into how the market responded to Skriber and where its message resonated most.
Conclusion
The Skriber campaign demonstrates how consistent outreach, focused conversations, and ongoing refinement can create a stronger foundation for business development. The process gave Skriber a structured way to reach new prospects while generating useful market feedback that can support future sales efforts.
