The main benefits of outsourcing your sales team are a lower fixed cost, a faster start, and a commitment you can end with 10 days’ notice instead of a hire you have to carry. For a US or Canadian B2B company the clearest case is the top of the funnel: a dedicated outsourced SDR from Munzai Solutions costs $1,800 a month, against median SDR on-target pay of $80,000 a year in The Bridge Group’s mostly North American survey. Whether that becomes a return depends on your list, your offer and who closes the meetings, and the worked examples below show how to run the math with your own numbers.
Two notes before the numbers. Munzai is an outsourced sales agency, so this is not a neutral article; outside figures are linked to their source and every hypothetical is labeled. And “sales team” here means sales development: the calling, follow-up and meeting-setting that happens before a closer gets involved. The examples assume your own people still close the deals.
What an outsourced sales rep costs compared with a US hire
The Bridge Group’s 10th-edition SDR metrics report, a survey of 351 B2B companies (78% North America-based, 83% B2B SaaS), puts median SDR on-target earnings at $80,000: $55,000 base plus $25,000 variable. The sample is mostly SaaS, so if you sell home services or anything else outside tech, SDR pay in your local market may differ. Benefits come on top of pay. The US Bureau of Labor Statistics reports that benefits made up 30.0% of employer compensation costs for private-industry workers in June 2026 (Employer Costs for Employee Compensation).
| Item | US in-house SDR | Munzai dedicated SDR |
|---|---|---|
| Pay or fee | $80,000 median on-target earnings, per The Bridge Group | $1,800 a month ($21,600 a year) |
| Benefits and payroll taxes | On top of pay | None; the monthly fee is the cost |
| Recruiting and setup | Your time and budget | No setup fee |
| Commitment | An employee on your payroll | Month to month with 10 days’ notice |
| Ramp | Average of 3.0 months, per The Bridge Group | The rep still has to learn your offer, at $1,800 a month while it happens |
| Calling activity | Whatever you set and enforce | 40-hour week, 80-110 dials a day, roughly 1,700 dials a month |
| Reporting | Whatever you build | Work logged in your CRM, plus a weekly funnel report |
| Where the rep sits | Your office or remote in North America | Pakistan, working US and Canadian business hours |
Hypothetical arithmetic, for illustration only. Take a US SDR who hits target and earns $80,000. Add 25% for benefits and payroll taxes, an assumption we set below the BLS average on purpose. That is $100,000 a year, or $25,000 a quarter, before software, data and a manager’s time. A Munzai dedicated SDR is $1,800 x 12 = $21,600 a year, or $5,400 a quarter. The difference in this example is $78,400 a year, about 78% less. At roughly 1,700 dials a month, $1,800 works out to about $1.06 per dial.
The price is what it is because Munzai is a Pakistani company and its SDRs live and are paid in Pakistan. They work US and Canadian business hours and call from local numbers, and the calls are recorded, so call quality is something you can check for yourself. If the location is your main question, our guide to outsourcing to Pakistan covers accent, time zones and compliance.
Rather have someone else make the calls? See our B2B cold calling services for US and Canadian teams: a dedicated SDR for $1,800 a month, or a pay-as-you-go job from $399.
Five benefits of outsourcing your sales team
1. A lower fixed cost
The saving shown above is in the fixed cost of a rep. It is not automatically a lower cost per meeting or per deal. That depends on what the rep produces, which is why the ROI examples further down matter more than the price.
2. A faster start
Hiring in-house means recruiting first and ramp second; The Bridge Group’s average ramp time for a new SDR is 3.0 months. An outsourced rep removes the recruiting step, and with Munzai there is no setup fee. The rep still needs a clear target list, a talk track and your feedback on the first calls. For a one-off list, Munzai’s pay-as-you-go service delivers results in 5-7 business days.
3. A commitment you can end
A dedicated Munzai SDR is month to month with 10 days’ notice. That matters when you are testing a new market, running a seasonal campaign, or not yet sure that outbound calling works for your offer. Scaling back does not mean a layoff.
4. Activity you can audit
The work is logged in your own CRM (HubSpot, Apollo or another system), you get a weekly funnel report, and the calls are recorded. You can see how many dials turned into conversations and how your company was represented on them. Ask any vendor for the same three things. Without them you cannot measure a return at all.
5. Less turnover landing on you
The Bridge Group puts average SDR tenure at 1.9 years. In-house, every departure sends you back to recruiting and ramp. With a vendor, keeping the seat filled is the vendor’s job. Confirm in writing who covers the seat if your rep leaves, and how quickly.
ROI examples: how to run the math
Use one formula: ROI = (gross profit from the deals the program produced – program cost) / program cost. Use gross profit, not revenue. Every business figure in the three examples below is hypothetical. Replace it with your own.
Example 1: one dedicated SDR for a quarter
Assume a B2B company whose average deal is worth $12,000 in first-year revenue at a 50% gross margin, or $6,000 in gross profit, and whose closers win 20% of the meetings they hold.
- Cost for the quarter: $1,800 x 3 = $5,400.
- Break-even: $5,400 / $6,000 = 0.9 deals. One closed deal covers the quarter, which at a 20% close rate takes about five held meetings.
- If the quarter produces three deals: $18,000 gross profit – $5,400 = $12,600, an ROI of 233%.
- If it produces none: you are out $5,400 and can give 10 days’ notice.
Example 2: the same three deals from an in-house hire
| Hypothetical quarter | Outsourced SDR | US in-house SDR |
|---|---|---|
| Cost for the quarter | $5,400 | $25,000 |
| Deals needed to break even | 0.9 | 4.2 |
| Result after three deals | $12,600 gain | $7,000 loss |
| ROI on three deals | 233% | -28% |
The table assumes both reps produce the same three deals, and that is the assumption to challenge. A strong in-house rep who knows your product may out-produce an outsourced one. Deals from a first quarter’s meetings can also close after the quarter ends, so track meetings held and pipeline created alongside closed revenue.
Example 3: a $399 test
With pay-as-you-go SDR you supply the script and a list of 150 leads, every lead is dialed twice, and you get back a dispositioned file with call notes, a summary and a 30-minute debrief. The price is $399, or $2.66 per lead. Suppose a new customer is worth $3,000 in gross profit to you. One customer from the list gives ($3,000 – $399) / $399 = 652% ROI. No customer means you spent $399 and learned from the call notes which objections came up and how accurate your list was. The point of a test this size is that the downside is capped.
What the results look like across Munzai’s clients
From January through August 2026, across all clients, Munzai’s team logged 69,722 connected calls, scheduled 7,585 strategic follow-ups, identified 5,780 high-quality leads and produced 1,953 meetings and conversions. Across 2026 campaigns, 35-48% of dials are answered. The totals work out to roughly one meeting or conversion for every 36 connected calls. That is an average over every client and campaign type, not a forecast for yours. Munzai has served 60+ clients and is rated 5.0 on Clutch and 4.8 on DesignRush; the case studies show individual engagements.
When outsourcing your sales team does not pay off
- You cannot say who to call. A vague target wastes dials at any price. Define it first with our guide to finding your ICP.
- Nobody has time to take the meetings. Booked meetings that are not held or followed up return nothing.
- The first call needs deep product knowledge. If prospects expect technical answers in the first conversation, an in-house rep may do better.
- You want to grow SDRs into your next closers. That is a reason to hire, not to outsource.
The fuller trade-off, including the cases where hiring wins, is in our in-house vs outsourced SDR comparison.
How to measure ROI in your first 90 days
- Before you start, write down your gross profit per deal and your close rate on held meetings.
- Work out the break-even number of deals and meetings for the quarter, as in Example 1.
- Start small: one list on pay-as-you-go, or one dedicated SDR month to month.
- Listen to recordings in the first week and fix the list and the talk track early.
- Read the weekly funnel report for dials, conversations, meetings booked and meetings held.
- At day 90, compare pipeline created and gross profit closed with what you spent, then continue, change the target or give notice.
Want to run these numbers on your own market? Talk to Munzai about a dedicated SDR at $1,800 a month, or start with a $399 pay-as-you-go test.
